Cleaning Business Cards
One great way to promote a cleaning business is for the owner to spread the word personally throughout his or her network of friends and associates. Business cards are great for helping you to get your message across and helping you to be remembered.
In this article we take a look at why business cards are so important to a cleaning business owner. We also offer ideas on effective design and make suggestions on how to make the most of your cleaning business cards in your promotional activities.
The Importance of Business Cards to a Cleaning Business Owner
A business card can do much more for your business than simply offering a prospect a name, address and a phone number. With the right design, they can be advertisements that the recipients hold on to for years or even pass on to others. At the very least they help you to present a professional image and give you an excuse to talk about your business when you meet new people.
Firstly, you have to make sure that you include all the basic information about your business and that it is spelled correctly. Include full names, job titles, address and phone number. These days it is also common to include online details such as email addresses, website url and references to other social media such as Facebook or Twitter. A picture of the owner or employee on the card can help to give your business a human face that can make it seem more approachable and reliable to prospects.
Your company name, logo design or both should be featured prominently on the card, usually in the top left hand corner.
If it is not made obvious in your business name or slogan then you should consider listing out the cleaning services that you offer. Alternatively you can list some of the competitive advantages that you have in the business or how customers benefit by going ahead and signing up for your services.
While all this sounds like a lot, you have to also bear in mind that business cards usually look better if they have a simple layout. Rather than having a card that will appear to be cluttered and confusing you could ask your designer and printer about using the rear side of the card as well.
As a cleaning business owner you should have cards that are neatly set out, clean and professional looking. In terms of color it is hard to go past white and various shades of blue as these present the best image of cleanliness to recipients.
Depending on the market that you are targeting, try to go for something a little different that will help you to stand out. Try an irregular card shape or offer something interesting, valuable or humorous on the card that can help or entertain prospects. Try to position your business in their minds so that they think of you whenever they, or their friends need a cleaning business.
There are many cleaning business card templates available online and you may even be able to find some for free. However, to come up with something that can truly make you look professional and help you to build a brand image that is unique, it is best to use the services of an experienced designer.
Look around online at some of the branding styles that other cleaning companies are using and give your designer some examples so that they can get ideas on what you want. Bear in mind thought that while you can incorporate certain design elements from the branding of other businesses, you do essentially have to have an original finished product that you can truly call your own.
The best way to get your cards out there is to hand them out personally. You don’t have to go to a lot of trouble to push them onto people. When you are introduced to people in all kinds of social situations simply hand them a card and they will often naturally comment or ask you questions about what you do.
Politely ask some of your existing customers if they wouldn’t mind passing on some of your cards to other people that they know who may be in need of cleaning services. Let them know that you would really appreciate it and give them four or five to hand out if the get the chance.
Swap cards with other service providers who are not in direct competition with you. Team up with a pool cleaner or a lawn care business operator. You can then refer your existing clients to them if you see the need and they can reciprocate by sending business your way.
If you are looking to start a cleaning business and want to come across as a professional operation right from the start, make sure that you have a set of professionally designed business cards ready for when you talk to your first prospect.